Projection projects present a unique set of challanges & break all rules that apply to film & broadcast.
Our creative director Duncan Dix has delivered numerous projection projects globally, from Londons O2 arena to the Sydney Opera House.
He runs through key lessons learnt in over a decade of delivering this work.
Projecting onto a surface introduces a number of elements that have the effect of dulling your image - surface colour & imperfections - stone, brick, etc.
Streetlighting & other ambient light sources have the effect of reducing the vibrancy of the projected image.
This needs to be compensated for by drastically increasing the saturation & contrast of your final output.
A key element of successful projection is utilizing the architecture on to which you are projecting.
It is essential that content works with the building you are projecting onto, this can be done numerous ways.
Creating frames is an extremely effective way of ensuring content works with architecture.
The scale that content is going to be viewed must be accounted for, 100 pixels of movement on screen may equate to 50 meters once projected.
It is important to keep this mind when creating content, what may appear to be slow on screen can well be stomach churning when viewed on site.
A key element to projection is keeping content locked to architecture.
Camera movement can be used but is only really successful if locked to the horizontal & vertical axis of the building.
These projects are only as good as the images you capture of them.
It is also a chance to be creative, and create images not visible by eye.
By using a tripod, shutter release and experimenting with shutter speeds, and compositing multiple images together, stunning images can be created.
The most rewarding part of these projects is seeing how people engage with the work.
How they interact, photgraph & interpret work in new ways.
planning a project?